World Breastfeeding Week is beginning today. It is observed from 1st to 7th of August every year. It was first started in 1992 to promote the benefits of breastfeeding on both mother and the baby. Since 2016, World Breastfeeding Week is aligned with the Sustainable Development Goals (SDGs). In 2018, a World Health Assembly resolution endorsed World Breastfeeding Week as an important breastfeeding promotion strategy.&nbsp;<br />”<br />”<span style="color: #222222;">Breastfeeding or nursing is a vital life-giving activity between a mother and her child. Breast milk contains colostrum which protects the newborn and children from sickness and imparts them with immunity. Breastfeeding also helps in cognitive and sensory development of infants and reduces breast and ovarian cancer risks in mothers. The theme of this year's World Breastfeeding Week is 'Step Up for Breastfeeding: Educate and Support'. The theme is aimed at encouraging breastfeeding as it is one of the most effective ways to ensure child health and survival.</span><br />