October 13, 2016 7:33 PM

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WHO calls on govts to impose fiscal measures on sugar-sweetened beverages

World Health Organisation has called on governments to impose fiscal measures like taxes on sugar-sweetened beverages to discourage their consumption and prevent obesity and diabetes.The global health body, in its latest report, reiterates the need for a fiscal policy which includes subsidies for vegetables and fruits and taxes for unhealthy food alternatives.According to the report titled 'Fiscal Policies for Diet and Prevention of Noncommunicable Diseases', there is increasing evidence that appropriately designed taxes on sugar-sweetened beverages would result in proportional reductions in consumption, especially if aimed at raising the retail price by 20% or more.The report also says that providing subsidies for fresh fruits and vegetables by reducing their prices by 10-30% can lead to increased consumption of such healthy items. The report cites the success of tobacco taxes and specific excise taxes in bringing in healthy practices.

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