Vice President M Venkaiah Naidu has called upon filmmakers to produce meaningful cinema that reflects social realities and leaves a positive impact on society. He released the first volume of the collected works of the prominent Telugu film lyricist and poet late Sirivennela Seetharama Sastry organized by Telugu Association of North America in Hyderabad yesterday. Observing that cinema is a powerful medium that has a lasting impression on people's minds, the vice President said filmmakers have a responsibility to not glorify violence, portray obscenity, create unrest and encourage communal divisions in society. He said that filmmakers with purposeful and thought-provoking cinema can fight social evils and create positive social change. He paid rich tributes to the noted lyricist and observed that music in cinema can have great literary value and can effectively take the poetic tradition to the masses.