The Telecom Regulatory Authority of India, TRAI has told the Telecom Disputes Settlement and Appellate Tribunal- TDSAT that it is ready for discussions with broadcasters to consider amending its directions on limiting advertisement time in TV channels.

During the proceedings, the counsel appearing for the TRAI, said the regulator is willing to look into various issues raised by the broadcasters which have opposed the move to put a cap on advertising time. Earlier, the TRAI had issued a notification limiting the duration of advertisements in TV channels to 12 minutes per hour.