The Telecom Regulatory Authority of India, TRAI has limited the duration of advertisements on Television channels to 12 minutes per hour. In a statement yesterday, the TRAI said that as per the Standards of Quality of Service Regulation 2012, any shortfall of advertisement duration in any clock hour cannot be carried over. TRAI has also specified in its statement that the minimum time gap between any two consecutive advertisement breaks should not be less than 15 minutes, while in case of movies, this time gap should be a minimum of 30 minutes. These conditions shall not apply live broadcast of a sporting event.