In a step towards creating an accreditation mechanism for recognising television viewership rating agencies, the Telecom Regulatory Authority of India (TRAI) on Wednesday, released a consultation paper on the issue.In a statement released in New Delhi, TRAI said the Information and Broadcasting Ministry had sought its recommendations for laying down comprehensive guidelines/accreditation mechanism for Television Rating Points rating agencies in India in order to ensure transparency and accountability in the rating system.The statement said that presently, television rating in India is being done by only one agency. Issues related to credibility and transparency of the ratings services in India has been raised by certain stakeholders.It said lack of credible TRP system will hamper the growth of TV industry as a number of decisions havingfinancial implications and also bearing on the type of content being watched are influenced by TRP ratings supplied by rating agencies.
News On AIR | April 18, 2013 10:00 AM
TRAI consultation paper on accreditation mechanism for TV rating agencies released