Niti Aayog CEO Amitabh Kant advises financial tech firms to use vernacular language to expand reach

Niti Aayog Chief Executive Officer Amitabh Kant has advised financial technology firms to use vernacular language to expand their reach. Addressing a virtual summit organized by industry body CII in Mumbai yesterday, Mr. Kant said fintech companies risk alienating audiences and losing steam if they ignore India's diverse set of languages and dialects.   He added that financial integration efforts will need localization of offerings and allowing for dialects and languages as opposed to d...