ICC launches criiio campaign on eve of men's World Cup

The ICC today launched the criiio campaign on the eve of the men's World Cup, bringing together 460 million people playing cricket globally to celebrate the magnificent diversity of cricket.  The ICC asked the fans to join the social cricket tribe by sharing pictures and videos of where and how they play cricket across the world using the newly launched hashtag #criiio and visiting the site criiio.com. ICC Chief Executive, Manu Sawhney said in Dubai that ICC Men's Cricket World...