Commerce and Industry Minister Nirmala Sitharaman today said that sustainability of initiatives and programmes for empowerment of women is the biggest challenge. <br/><br/>At the India Launch of the UN report on Women's Economic Empowerment in New Delhi, Mrs Sitharaman said that momentum is built up and then it quietly drops. She underlined the need for non economic initiatives for women safety and legal issues which have to be concurrently taken for empowerment.<br/><br/>The Minister said that programmes like Beti Bachao Beti Padhao, Stand up Start up and Mudra have contributed towards bringing about a difference and contributing towards economic empowerment. She said, Ujjwala Yojna has helped in improving the health of women by providing smoke free chullahs. <br/><br/>The Minister said with Jan Dhan Yojna and Direct Benefit transfer, government is looking at financial inclusion for economic growth.