Sri Lanka will host International Indian Film Academy (IIFA) Awards, 2010. The IIFA Awards will be held at the Sugathadasa Indoor Stadium from June 2 to 4.Sri Lanka will be the hub of international attention with IIFA awards drawing many illustrious figures of Bollywood together with prominent business people.Sri Lanka has been chosen from amongst countries such as South Africa, Abu Dhabi, Australia and Korea to host this prestigious event.The IIFA Awards are presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry.Instituted in 2000, the ceremony is held in different countries around the world every year. Previous hosts included the United Kingdom, Malaysia, South Africa, Singapore and Thailand. Parallel to the IIFA Awards, an international fashion show and worldwide film premier and a trade and business forum with the participation of over hundred CEOs will be held. Another attraction will be the Asia Cup where a 20-20 match will be played between Bollywood stars and Asian cricketers.