<span style="color: #222222;">Sri Lanka has set up a committee to formulate a strategy to help Sri Lankan businesses invest more into the Indian market. The 'Break Into India Strategy Committee' appointed by the Ministry of Development strategies and International trade includes members from several top firms as well as representatives from research institutions and consulting companies.</span><br />'' <br />'' <span style="color: #222222;"> The Ministry stated that the opportunity for Sri Lanka is clear as it stands at the doorstep of an economy with a middle-class consumer market that is 10-times Sri Lanka's domestic market. </span><br />'' <br />'' <span style="color: #222222;">The committee is mandated with preparing an interim report and a market entry strategy before the end of the year. The policy related issues and initiatives that come up during the discussions would be channelled into the ongoing negotiations for Economic and Technological cooperation agreement (ETCA). </span><br />'' <br />'' <span style="color: #222222;">Both countries recently held 11th round of talks on Economic and Technological cooperation agreement meant to expand free trade agreement beyond goods, to cover services, investment, etc. </span><br />