Union Information and Broadcasting Minister Smriti Irani has said that in the world of celluloid, some create movies out of love for creativity, while others resort to disruption as a marketing stunt. She said this during her interaction in the "Thinkedu" Conclave in Chennai. <br/><br/>he Conclave was organized by a English daily on the topic "Does our education system encourage creativity". Ms Irani said it is not essential that creativity should be at loggerheads with the society. She also stressed that creative world has to respect counter-views.