<span style="color: #222222;">Ministry of Rural Development has taken several initiatives to improve the livelihoods of the rural poor women and provide them increased income through better and profitable markets for their produce. Government launched the e-commerce portal </span><a href="http://www.esaras.in/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=http://www.esaras.in&source=gmail&ust=1670385783954000&usg=AOvVaw22YmK90d2Cp3NLTw338-Mg">www.esaras.in</a><span style="color: #222222;"> in October this year for better and more effective marketing of Saras products prepared by women of self-help groups. The platform provides regular and year round marketing opportunity for sale of their produce. It showcases products of women self help groups from various states and union territories of the country. It provides opportunities to rural people who are not exposed to distant, and lucrative marketplace or consumers.</span><br />