Market regulator SEBI today doubled the investment limit for retail investors in an initial share sale offer to 2 lakh rupees.The board approved categorizing all investors putting in up to 2 lakh rupees to buy shares through a public offer as retail investors. SEBI Chief C B Bhave told reporters in Mumbai that the Securities and Exchange Board of India in its draft guidelines in August had proposed to raise the ceiling for retail investors to 2 lakh rupees in public issues. Way back in in 2005, the limit for retail investors was raised from 50,000 to one lakh rupees in public issues. SEBI allows price discount for retail investors and company discount participating in initial public offers and follow-on offers. This discount is offered to attract retail investors into the market.