The Securities and Exchange Board of India (SEBI), has announced a number of steps to attract more retail investors to the market. The market regulator has decided to introduce a new short and simple form for IPO investors. Speaking to reporters in Mumbai on Thursday , SEBI Chairman, U K Sinha said that in order to increase retail participation, SEBI has decided to reduce the size of the form by about one-fourth. He added that the aim was to make the form simple and understandable for ordinary retail investor. Moreover, the board has decided to accept 'Aadhar' or Unique Identity card as one of the documents as identity proof for bidding in initial public offers – IPOs and follow-on public offers – FPOs.