The Supreme Court on Wednesday cleared the hurdles for the implementation of FDI in multi-brand retail sector saying that the consumer is king and if that is the philosophy working behind the policy then what is wrong. The apex court said the policy aimed at throwing out the middleman, who are curse to Indian economy and sucking it, has to be welcomed.A bench headed by Justice R M Lodha said the policy does not suffer from any unconstitutionality or illegality requiring it to be quashed.Before pronouncing the order, the bench said the policy was for the benefit of the consumer, farmers and the retailers with the objective to eliminate middlemen.