Reliance Jio and Paytm have apologised for using Prime Minister Narendra Modi's photograph in their advertisements, without permission. Minister of State for Consumer Affairs C R Chaudhary told Rajya Sabha, his ministry had sent notices to both the companies under the Emblems and Names (Prevention of Improper Use) Act of 1950. The Act bars use of Prime Minister's name and picture for commercial use. <br/><br/>The two companies used the photograph of the Prime Minister in their advertisements contravening the 'prior permission' stipulated under the Act, he said.<br/><br/>Mr. Chaudhary said, Information and Broadcasting Ministry has now issued an advisory to print medium to check-up the permission from competent authority before issuing any advertisement with emblem and names specified under the Act.