'Indian Super League', an unrivalled football championship with the aim of making the game one of the country's flagship sports is being launched by Reliance Industries Ltd in association with Star India and IMG. The League promises to revolutionize the sport from the very get-go and eventually help India qualify for the 2026 World Cup. The League will kick-off in January 2014 and will run through March 2014, with plans for a second window in the same year. 'Star India, which also owns broadcast and sponsorship rights, will use its leading network to take the League to millions of households and also monetize the content on and off field. Speaking about the venture, Nita Ambani, the chairperson of IMG-Reliance, said, football, with its largely untapped potential in the country, has the opportunity to grow to an unrivalled commercial success quite unlike any other sport. She said, she hopes the growing football footprint will pave the way for the nation's sporting renaissance.