<span style="color: #222222;">The Regional SARAS Fair 2021, an initiative of Ministry of Rural Development, to promote rural products and build capacities of Self Help Groups, SHGs got underway at Kohima Local Ground Launching the SARAS fair today, Advisor Urban Development and Municipal Affairs Dr. Neikiesalie (Nicky) Kire emphasised on the need for more participation of SHGs in such exhibitions and not to confine to their own self. He said this will help the members to exhibit their products, learn from each other but also gain experience in the field of marketing.<br />'' <br />'' Mission Director  Nagaland State Rural Livelihoods Mission, NSRLM  Imtimenla said the main objective is to bring the local artisans and Self Help Groups to promote and sale their products as well as get exposure in a bigger entrepreneurial platform.<br />'' <br />''<br />''NSRLM started organizing the SARAS Fair in 2015 as an annual event and this is the second time the fair is being hosted in Kohima. Altogether 22 Self Help Groups from 11 districts of Nagaland are participating in this year's edition of SARAS fair. Locally grown fresh fruits and vegetables, handloom and craft products and accessories are available till 31st of March.</span>