Indian Railways has appointed Ernst and Young as Consultant to tap advertising potential of stations and trains. Initial estimates have indicated an advertising potential on Railways in excess of 5000 crore rupees over the next few years. <br/><br/>Ernst and Young has been assigned the job for tapping the advertising potential of assets including fleet of trains in a network of about 7000 railway stations across the country. The firm will help Indian Railways to identify assets across its stations for the purpose of advertising and will also develop a pricing strategy to evaluate them for advertisers. The firm has commenced its exercise.