The Prasar Bharati Board has given in principle approval to explore legal options against Television rating agency TAM for allegedly under-representing Doordarshan's viewership. A Prasar Bharati statement said that the board has given in-principle approval to collate facts, seek legal opinion and hold consultations with the Ministry of Information and Broadcasting on the issue of misrepresentation and under-reporting of data for Doordarshan by TAM. Prasar Bharati CEO Jawhar Sircar said, the TAM data completely under-represents terrestrial and rural reach of Doordarshan where the major strength of the public broadcaster lies. Official sources said, the matter concerning Television Audience Measurement or TAM ratings was discussed in detail at the Prasar Bharati Board meeting held in New Delhi last evening.