March 21, 2022 8:13 PM

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Prasar Bharati signs MoU with Special Broadcasting Service, Australia

<span style="color: #222222;">India's public broadcaster Prasar Bharati has signed a Memorandum of Understanding with Australia's public service broadcaster Special Broadcasting Service (SBS) today to boost co-operation in the field of broadcasting. This will expand the reach of DD News, DD India and multiple language services of DD News amongst the Indian Diaspora in Australia. Through this MoU, the two broadcasters will explore opportunities in co-production and joint broadcasting of programmes spanning across multiple genres.<br />'' <br />'' They will also exchange programmes Radio and Television content in the fields of culture, education, science, entertainment, sports, news, travel, music and arts.<br />'' <br />'' Both public broadcasters will also exchange professionals and organise their training to share knowledge on technical knowhow and programme production. They will provide facilities and general assistance, including supply of information and other organisational and technical assistance, to each other.<br />''<br />''Briefing media after the virtual summit, Foreign Secretary Harsh Vardhan Shringla said, the MoU would allow for the exchange of programmes, expertise in this sector and would facilitate daily slots on TV channels in Australia for DD India, DD News and DD Sahyadri.</span>

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