The National Broadcasting Corporation, the Prasar Bhrati is considering to institute an award for upholding the values of Public Service Broadcasting.

Inaugurating the Eastern Zonal Cordination meeting of AIR and Doordarshan in Kolkata Monday morning the Chief Executive Officer of Prasar Bhrati Jawhar Sircar said that, the award will be given to those who have not been awarded by these Institutions so far.

Mr. Sircar said that, AIR and Doordarshan have to meet the technological challenges to improve its programmes contents.

He said that, a separate Rectuitment Board of the Prasar Bhrati will be set up soon after geeting approval of the Rectuitment Rules by the Union Cabinet.