The Persian service of All India Radio has launched a multimedia website and mobile app coinciding with Prime Minister Narendra Modi's visit to Iran. It has also started a WhatsApp-based listeners' response forum for its Persian service where listeners from Iran can directly interact. <br/><br/>External Services Division of AIR has been broadcasting in Persian language since 1941 and it is one of the oldest services in which external broadcast is done. At present, Persian language broadcast is for a duration 1 hour 45 minutes in two transmissions in the morning and in the evening.