Prime Minister Narendra Modi has urged consumers to embrace digital transactions and join the movement to end corruption and black money.<br/><br/>In his message on World Consumer Rights Day, Mr Modi in a series of tweets said, Government of India is at the forefront of several initiatives that protect the rights of the consumers and ensure their grievances are solved. <br/><br/>He said, on World Consumer Rights Day, the Government salutes the consumers on whose purchasing power the growth of the country's economy rests.