The Prime Minister has called upon enterprises to adopt a culture of excellence to survive and flourish in the global market. Dr. Manmohan Singh was addressing an international conference on productivity and quality in New Delhi today.Dr. Singh said the country has a long way to go in institutionalising the culture of excellence. He said multi-national enterprises have set up Research and Development facilities in India. He said that the techniques for improving quality and productivity were not only useful for private enterprises but also for delivery of public services.Giving example, the Prime Minister said that the productivity technique could be used to enhance agricultural production and improve overall supply chain management.India's agriculture which feeds about 70 per cent of its people suffers from supply chain management, leading to bouts of food inflation now and then. This area is receiving attention of the government after the weaknesses in the food supply management have come to the fore.Addressing the function the Finance Minister Mr. Pranab Mukherjee urged the private sector to join hands with the public sector to achieve better standards of products besides staying competitive. He said that both quality and quantity is essential for faster growth trajectory.AIR correspondent reports that both Prime Minister and the Finance Minister urged the domestic industry to take lessons from the international developments and chart out the future course of action. They however maintained that this may take sometime now.