The International Cricket Council has cracked the whip on players indulging knowingly or unknowingly in ambush marketing, by threatening to throw them out of the World Cup starting in Dhaka on February 19.ICC's legal head David Becker said in a memo to all international players and cricket boards regarding guidelines for endorsements and commercials around the World Cup that any squad member that knowingly or unknowingly breaches the squad terms may face sanctions ranging from financial penalties through to being excluded from continued participation in the event. The memo went out on October 26 last year, but the Indian players seem to have just woken up to this threat. Four of them — including Sachin Tendulkar — sought a meeting apparently to discuss the matter with BCCI president Shashank Manohar today.Tendulkar, with teammates Ashish Nehra, Yuvraj Singh and Harbhajan Singh in tow, met the BCCI chief ahead of the Indian Premier League's Governing Council meeting, it is learnt.An IPL franchise source told PTI that the meeting was sought by the players because the restrictions imposed by ICC on brand endorsements would begin seven days prior to the start of the World Cup and end only when a team goes out.Becker's memo has put the onus on ICC's member boards to ensure that the players stick to ambush-marketing related guidelines as spelt in the Members' Participating Agreement.