Commerce and Industry Minister Piyush Goyal has said that when the world is facing severe challenges and expects the WTO to deliver solutions, the 12th Ministerial Conference must send a strong message that the rich care for the poor, vulnerable and marginalized people.<br />''<br />''Mr Goyal said this in Geneva at the ministerial meeting of G – 33 at the 12th WTO Ministerial Conference. He said, India strongly believes that the WTO should not negotiate rules on non-trade-related subjects like climate change and gender, which legitimately fall within the domain of other inter-governmental organisations.<br />''<br />''Mr Goyal said, India reiterates Prime Minister Narendra Modi's clarion call for sustainable living through Lifestyle For Environment (LiFE), a movement aimed at promoting environment-conscious lifestyle, focusing on mindful and deliberate utilization.<br />''<br />''The Minister said that World Trade Organisation, WTO reform should focus on development whose process should be precise, transparent and inclusive and the WTO should embrace a people first approach to trade.