A Parliamentary Standing Committee has recommended to hold celebrities accountable for misleading advertisements and stringent provisions including jail term up to five years and penalty up to Rs 50 lakh. The committee's report on the Consumer Protection Bill 2015 was tabled in Parliament today. <br/><br/>It has suggested legal teeth to Advertising Standards Council Of India to curb misleading ads besides proposing severe penalties, jail and cancellation of license of those involved in food adulteration.<br/><br/>The committee headed by TDP MP J C Divakar Reddy also advocated to empower Department of Consumer Affairs to make laws to regulate e-commerce, direct selling and multi-level marketing where consumer complaints are on the rise.<br/><br/>The government introduced the Consumer Protection Bill 2015 in the Lok Sabha in August last year to repeal the 30-year old Consumer Protection Act. The panel's report will be studied before final passage of the bill.