Seven lakh sixty thousand citizens have received reward money worth 117 crore rupees in 45 days for embracing digital payments. In addition to the daily cash backs to 15 thousand consumers, 90 additional consumers and 3 thousand merchants have won 1 lakh and 50 thousand rupees each as weekly prize money for adopting digital mode of payments. <br/><br/>According to National Payments Corporation of India (NPCI), which has been executing Lucky Grahak Yojana and DigiDhan Vyapar Yojana to promote digital transactions the schemes, Maharashtra, Tamil Nadu, Andhra Pradesh, Uttar Pradesh and Karnataka have emerged as top five states with maximum number of winners. <br/><br/>While majority of the winners are in the age group of 21 to 30 years, the diversity in their age group ranges from 15 to 66 years of age. The involvement of the elderly in the mass movement challenges the notion that they find it challenging to embrace technology to adopt digital payments. <br/><br/>Our correspondent reports customers and merchants using RuPay Card, BHIM (Bharat Interface for Money, UPI (Unified Payments Interface), USSD based *99# service and Aadhaar Enabled Payment Service (AePS) are eligible for wining daily and weekly lucky draw prizes. <br/><br/>NPCI is also working with the government to organise Digi Dhan Melas at 110 locations till April 14, 2017 by demonstrating the these products to promote digital payment. So far 45 Digi Dhan Melas have been organised.
News On AIR | February 9, 2017 4:41 PM
Over 7.6 lakh citizens receive reward money worth Rs 117 cr for embracing Digital Payments