Prasar Bharati CEO, B S Lalli has said that All India Radio and Doordarshan have no competitors in the media as the public broadcasters have distinctive place due to their accountability to people. Stating that no private channel can grab the space of the public broadcasters, he said there should be a healthy balance between commercial elements and the inherent objectives of social responsibility. Speaking at the Meet the Press organised by the AP Working Journalists Forum in Hyderabad today, he said the revenues of both All India Radio and Doordarshan are on rise for the past few years and the general ratings are encouraging. Responding to a question, the CEO has said though the public broadcasters have nearly 95% coverage on terrestrial mode, due to lack of proper implementation of Cable act, the access has been low on satellite mode. He said appointing some of the engineering staff as Inspecting Officers to monitor the implementation of Cable Act has been under consideration of the Government.<br/>Stating that accurate and objective news is the highest priority, the CEO said measures are being taken to speed up the news on both AIR and Doordarshan. On regulations of media, the CEO has opined that proper independent regulatory mechanism should be there to regulate media in the country. Responding to another question, the CEO said the Public Broadcasting model of the country would be better than that of the BBC when actual Prasar Bharathi came into implementation. <br/> <br/>Earlier, delivering a keynote address at a seminar on Prasar Bharathi as Citizen’s Media organised by the Programme Staff Association of All India Radio and Doordarshan, the CEO has emphasised the need for people’s partnership. Emphasizing for more interactive programmes with people, NGOs and local communities, he said the social commitment is enormous on the public broadcasters and asked the employees to distinguish from other private channels through their creative programmes. <br/> <br/>Speaking at the seminar, Loksatta president Jayaprakash Narayan advised AIR and Doordarshan to take up the mission to educate the nation, which will enrich several generations to come. Professors Vinod Pavrala and Padmaja Shaw have also spoke on various aspects of public broadcasting on this occasion. <br/>
News On AIR | June 28, 2010 9:21 PM
No pvt channel can grab the space of AIR, Doordarshan: Lalli