<span style="color: #222222;">Ayushman Bharat CEO Indu Bhushan today said, the national health protection scheme will attract participation of big private hospitals as it offered a business opportunity of serving 40 per cent of the country's population. He said, the central scheme, which is to be launched on September 25, would also drive private players to open hospitals in rural areas.  </span><br />'' <br />'' <span style="color: #222222;">Mr. Bhushan told PTI in Bengaluru that  private hospitals, including corporate hospitals, did not venture into rural areas earlier since people there could not afford the high cost of treatment.</span><br />'' <span style="color: #222222;">   </span><br />'' <span style="color: #222222;">Ayushman Bharat scheme, the world's largest healthcare scheme, which aims at providing a coverage of five lakh rupees per family annually, will benefit more than 10 crore poor families.</span><br />