National Energy Conservation day is being celebrated today to create awareness for saving natural resources of energy. Highlighting the importance of energy conservation, Prime minister Dr. Manmohan Singh said that our natural resources are limited and we must use them more efficiently. He said, we need a new culture of energy conservation. To mark the occasion, several functions are being orgainsed in the capital and power minister Mr. Sushil kumar Shinde will give the energy conservation awards on Monday evening. These awards recognize innovation and achievements in energy conservation by industries, builders, railways and other manufacturing sectors. The progressive industrial units and other establishments have already realise the cost effectiveness of energy conservation measures and honouring their efforts on National Energy Conservation Day, gives a message to thousands of other industrial units and establishments who may have not yet fully utilized their cost effective potential through energy conservation. It is hoped that National Energy Conservation Award Scheme would help in motivating other energy consumers in joining and promoting a nationwide energy conservation movement.<br/>