On February 21, 2023, Agricultural and Processed Food Products Export Development Authority (APEDA)  signed a Memorandum of Understanding (MoU) at Dubai, with Lulu Hypermarket LLC for the promotion of millets in GCC countries. The MoU was signed In the presence of Ambassador of India to UAE.<br />'' <br />'' H. E. Sunjay Sudhir, Dr. M Angamuthu, Chairman, APEDA, Dr. Aman Puri, Consul General of India, Mr. M. A. Yusuff Ali, Chairman & Managing Director of LuLu Group International (LLC), and other officers of the Mission, CGI & APEDA, The MoU was signed by Dr. Tarun Bajaj, Director, APEDA and Mr. Saleem for Lulu group.In order to popularise millet products and value added products around the world during the International Year of Millet 2023, APEDA is collaborating with Lulu Group, an international retail hypermarket chain with locations in several countries, to promote Indian nutritional millets and value added products in West Asia. <br />''<br />'' This will facilitate promotional activities for millet products and allow the country to display millets and their value-added products, ready-to-eat products in international retail chains sourced from FPOs/FPCs/SC/ST/Women entrepreneurs/Start-ups/new entrepreneurs, and so on, providing these products with a platform for publicity in importing countries. <br />'' <br />''<span style="color: #222222;">APEDA will assist manufacturers in sending various Millet Product samples to Lulu Hypermarkets. Lulu will make it easier to showcase various millet-based products in its hypermarkets, including Ready to Eat and Ready to Serve millet products.</span>