Ministry of Culture has launched "Swachh Bharat App" in National Museum with a focus to involve people actively in Swachh Bharat Abhiyan. The App is available for Android Mobile phones which can be downloaded from Google Play Store. <br/><br/>In this App the concept of Physical web is implemented. When a person is in a monument or Museum the App will deliver him the message about Swachh Bharat Abhiyan asking to report the garbage lying around. All that is needed is to enable the Bluetooth in mobile device. <br/><br/>Even if the App is not installed, a message will be delivered by Google about the Swachh Bharat Abiyan and will give a link to install the App. Once the App becomes operational, it will ask to take photograph of the garbage and write the comment and submit. It will be reported to the authority on the backend. <br/><br/>The App will be monitored by the Ministry of Culture and will play an important role in cultivating the significance of cleanliness among the citizens.