The Department of Industrial Policy and Promotion-led Make In India (MII) initiative has become the largest and fastest growing government initiative ever on digital platform. It is leaving behind every other government department like Ministry of External Affairs, Home Ministry and the Ministry of Information and Broadcasting. According to official sources, Make In India has seen an overwhelming response on its digital platforms since its launch, three months ago. The initiative has already touched over 2.1 Billion global impressions on social media and reached an overall fan base of over 3 Million on its Facebook page.According to the numbers, the Make In India Facebook page adds a new member every 3 seconds a feat that has not been achieved by any other department of the government and a very few in the private sector. On Twitter, MII has as many as 2.63 lakh followers already within 90 days. The MII initiative has been abuzz since the very first day, with its launch video garnering over 5.7 lakh views on YouTube. Not just the social networks, even the website has seen immense interest by users with page views over 5.5 million being accessed by over 1.7 million users across the world.Make In India focuses on attracting businesses to invest and manufacture in India.