CEO Prasad Bharti, Shashi Shekhar Vempati today said the Prime Minister Narendra Modi's Mann Ki Baat is the best example of using a combination of traditional and social media to reach masses. <br/><br/>Taking part in a panel discussion held on the usage of traditional and social media held as part of Global Entrepreneurship Summit this morning, he said social media has a tremendous impact on the audience. <br/><br/>He recalled several programmes like Selfie with daughter and Incredible India of the government going viral on social media after the Prime Minister mentioned it on All India Radio.