Lieutenant Governor Manoj Sinha attended the Jammu Kashmir Union Territory Day celebration at the 42nd India International Trade Fair 2023 at Pragati Maidan in New Delhi yesterday.<br />''In his address, the Lt Governor commended the marketing excellence endeavour of the India Trade Promotion Organisation for bringing together exhibitors, buyers, sellers, distributors, customers, small and medium enterprises, entrepreneurs and artisans under one roof. He said the India International Trade Fair's (IITF) theme this year is 'Vasudhaiva Kutumbakam-United by trade' offers an ideal platform to showcase state-of-the-art technologies, innovations and an infinite variety of creative products. Mr Sinha said the J&K Pavilion at IITF is getting extraordinary responses from domestic and international buyers. He remarked that it has become the most effective instrument to promote the tremendous market potential of the UT and strengthen trade ties.<br />''<br />''Sharing J&K's journey over the past few years, the Lt Governor said the UT is undergoing a rapid process of transformation. He said the change taking place in diverse sectors has given entrepreneurs a new set of wings to achieve new goals and tap into international markets. The Lieutenant Governor said Badalta Jammu and Kashmir is not just a slogan but symbolises the new aspirations, and new hope of our entrepreneurs, business community, artisans and the revival of the ancient culture. On the occasion, he invited business leaders and potential investors to invest in J&K.<br />''<br />''Mr Sinha said efforts are being made to provide J&K's handloom, handicraft and agro sector access to the global market and added that the new Handloom and Handicraft Policy and other interventions have brought positive change in the lives of our artisans and skilled workforce. He also highlighted the key initiatives of the UT Administration to provide vast opportunities to women entrepreneurs and artisans to showcase their skills and contribute to the local economy.<br />