Lionel Messi of Argentina has been named as the world's best Football player of 2010. Messi won the FIFA award for a second straight year yesterday at a ceremony in Zurich. He finished ahead of Barcelona teammates Andres Iniesta and Xavi Hernandez.The 23-year-old Messi amassed 58 goals last year for an exciting Barcelona team which retained the Spanish league title and leads the standings this season. However, he failed to score in South Africa as Argentina exited in the quarterfinals.The award was renamed this year after FIFA merged its world player award with the Ballon d'Or trophy, which had been presented to the best player in Europe by France Football magazine since 1956.Jose Mourinho won the men's coach award for leading Inter Milan to a treble including the Champions League. Brazil forward Marta won the women's player award for a fifth straight year.