<span style="color: #222222;">Jammu and Kashmir, Lieutenant Governor Manoj Sinha on Thursday directed the Public Sector Banks and other financial institutions for dedicated measures to ensure government benefits directly reach the people. He also asked them to put greater emphasis on lending to potential entrepreneurs, farmers, SHGs and rural development. <br />''<br />''Our Jammu Correspondent reports that the LG said the Banking sector is the backbone of J&K's growing economy and collective efforts should be made to facilitate the common man, farmers, industries, SHGs and young entrepreneurs. He also said Banks need to cooperate & complement the Government's efforts in reaching out to beneficiaries of all flagship schemes. <br />''<br />''The LG also observed that during the Back to Village-4 and My Town My Pride Programme, J&K Bank ensured a major share of 90 per cent in extending the financial support to 75 thousand youth recently, while other banks had merely a 10 per cent contribution. He further said that this situation needs to change. <br />''<br />''All the Banks must increase lending to promote entrepreneurship amongst youth, women and people from marginalised sections of society. The LG also reviewed the progress achieved to extend the benefits of Kisan Credit Cards to all eligible farmers. <br />''<br />''The banks were instructed to follow the delivery channels of RBI and saturate the distribution of Smart Cards to the KCC account holders by June 2023. The LG was chairing a high-level meeting of Public Sector Banks, Administrative Departments & other Financial Institutions at the Civil Secretariat, Jammu.</span><br />