<span style="color: #222222;">In a significant development, the Jammu & Kashmir Trade Promotion Organisation (JKTPO) participated in World Food India (WFI) held at Pragati Maidan New Delhi, as a part of its endeavor to provide entrepreneurs with vital market linkages and opportunities on both domestic and international fronts.</span><br />'' <span style="color: #222222;"> </span><br />'' <span style="color: #222222;">To actualize the vision of the Government of Jammu and Kashmir, to provide market linkages to the entrepreneurs of J&K, JKTPO participated as the "Focus State" in the 'World Food India 2023' event and facilitated the participation of 24 exhibitors from the region. This engagement was aimed at enhancing market exposure and connecting these exhibitors with a diverse audience of international and domestic buyers and customers.<br />'' The 'World Food India 2023' event, now in its second edition, was inaugurated at Bharat Mandapam, Pragati Maidan, New Delhi by Prime Minister of India Narendra Modi. The event's primary objective is to position India as the 'food basket of the world' and celebrate 2023 as the International Year of Millets. During the address, Narendra Modi highlighted the unique agricultural and horticulture products being exported from India, including black garlic from Himachal Pradesh, dragon fruit from Jammu & Kashmir, and soya milk powder from Madhya Pradesh.</span><br />'' <span style="color: #222222;"><br />'' The exhibitors from J&K showcased a wide variety of authentic GI-tagged and high-quality food products from Jammu and Kashmir before buyers from different parts of the country and globe. The products displayed by the exhibitors include Apples, Walnuts, Red Chillies, Kidney beans, Honey, Lavender oil, Mushkbudji, Lemon grass oil, Saffron, Dragon fruit, and other processed food products that are famous not only in India but across the world for their unique selling points.</span><br />'' <span style="color: #222222;"><br />'' Jammu and Kashmir also actively participated in knowledge sessions alongside Gujarat, the Netherlands, the Ministry of Aayush, Punjab, and others. The main theme of J&K's sessions centered around 'Women Leadership in J&K,' during which seven women entrepreneurs from the region shared their experiences in their business ventures and the role of technology in their entrepreneurial journeys.</span><br />'' <span style="color: #222222;"><br />'' JKTPO's active involvement in World Food India 2023 further demonstrates the region's commitment to promoting its diverse and abundant culinary offerings, creating opportunities for trade, investment, and global connectivity.</span><br />