<span style="color: #222222;">The Jammu & Kashmir Tourism Department organised an interactive meet with the tour and travel operators of Pune on the sidelines of the India International Travel Mart (IITM) which is being held in Pune these days. The event was aimed at showcasing the tourist attractions of the Union Territory and to invite travellers to visit Jammu & Kashmir.<br />''<br />''Tourism Director of Jammu Vivekanand Rai and Director of Kashmir Dr. G. N. Itoo while interacting with the members of the travel fraternity, gave a detailed account of the activities undertaken by the Tourism Department in the last few months.<br />''<br />''They informed the Pune travel operators about the 75 mesmerising, but lesser-known destinations which the Department is planning to promote in a big way and to encourage Pune-based holidaymakers to visit the Union Territory. They were also informed of several other measures taken by the Department for the revival of the tourism sector which has resulted in record domestic tourist footfall during previous months.<br />''<br />''The outreach was part of the extensive promotional campaign launched this year by the Tourism Department of J&K across several major cities and markets across the country which has yielded encouraging results.</span><br />