In Jammu & Kashmir, Press Information Bureau and Regional Outreach Bureau under the Ministry of Information and Broadcasting jointly organized a Webinar on Ek Bharat, Shrestha Bharat initiative.<br />'' <br />''The Webinar focussed on general and historical aspects with special focus on tourism in the paired State of Tamil Nadu and UTs of J&K and Ladakh.<br />'' <br />''The initiative would help in strengthening emotional unity, cultural diversity and connect among people of the paired States and UTs with other regions.<br />'' <br />''The initiative is an important step in strengthening the unity and integrity of the country.<br />'' <br />''AIR correspondent reports, the Webinar on Ek Bharat, Shrestha Bharat initiative through digital platform between the two regions was attended by experts and students from both sides.<br />'' <br />''The Webinar focussed on general and historical aspects with special focus on tourism in the paired states.<br />'' <br />''DG South Region, Venkateshwar, said that this was a unique opportunity to connect to the people of J&K and Ladakh and cultural exchange through EBSB would help in creating long lasting bonds between people of both the regions.<br />'' <br />''Former Director Information, J&K, K B Jandial, explained about historical, geographical and demographical aspects of the UTs of J&K and Ladakh.<br />'' <br />''Professor Bernard Sami, Dean, Human Excellence, Loyola College, Chennai covered historical, architectural and cultural aspects of Tamil Nadu like Thanjavur Temples, Chola Temples & Mahabalipuram.<br />'' <br />''Saleem Beg, Former DG, Tourism, J&K, talked on cultural richness of J&K and Ladakh through videos and also about various tourist spots like Dal Lake, Gurez and Tilal Valley, Char Chinari, House Boats. Besides, he briefed about tourism spots in Ladakh including Kargil Memorial, Diskit Monastery, Khardung La Pass, Shanti Stupa, and Pangong Lake.<br />'' <br />''Though the pandemic had restricted the field outreach but had opened up new vistas for increasing digital footprint of Government Departments especially in terms of information dissemination and outreach. <br />