<span style="color: #222222;">In Jammu and Kashmir, Lieutenant Governor Girish Chandra Murmu launched the Financial Inclusion Outreach Campaign with special focus on extending banking services to all un-banked areas. It also lays emphasis on opening of bank accounts for adults under Pradhan Mantri Jan Dhan Yojana (PMJDY), promotion of RuPay Cards, enrollments under Pradhan Mantri Suraksha Bima Yojana (PMSBY) and Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), outreach for Mudra Yojna, housing and other retails loans, credit Linkage with SHGs, Rural Self-Employment Training Institutes and other skilling centres in J&K and issuance of Kisan Credit Cards to all eligible beneficiaries.<br />''<br />''Speaking on this occasion, he observed that promoting financial inclusion means taking actions which result in expanding peoples' access to the services offered by formal financial sector. He said that issue of promoting the inclusion of peoples' economic activity into the financial system has profound consequences. It not only caters to the broader economic agenda of allowing a wider range of people, especially those in lower-income groups, access to financial services, adding to overall economic growth but also is indispensable to the social agenda of reducing income inequality and poverty by providing secure saving & credit facilities and seamless access to social security, subsidies, and insurance schemes provided by the Government. He called for optimum utilization of resources so that common people could benefit from the financial activities and schemes being extended by the Government.<br />''<br />''The Lt. Governor also laid emphasis on making the insurance sector more inclusive and vibrant in J&K, which is among the lowest in the country and its expansion could change the socio-economic landscape of the region. He honoured four Self-Help Groups, two each financed by J&K Bank and J&K Grameen Bank besides handing over the sanction letters to ten beneficiaries from Jammu under Mudra, Pradhan Mantri Awas Yojana, Education and Housing finance.</span><br />