In Jammu and Kashmir, the Union Territory administration has approved a Media Policy for the current year. The policy aims to create a sustained narrative on the functioning of the Government in media.<br />'' <br />''With this approval, Government will be in a better position to carry the message of welfare, development and progress to the people in an effective manner, besides enabling the Department of Information & Public Relations J&K to keep pace with the demands of the media and reposition itself as a professional organization.<br />'' <br />''The key highlight of the Policy is to lay down a solid foundation to use all forms of media to build public trust, pay attention to grievances of people projected by the media and strengthen the relationship between the various stakeholders.<br />'' <br />''<span style="color: #222222;">The new Media Policy includes institution of Media awards to be given each year to two outstanding media or communication professionals. It also aims to thwart misinformation, fake news and develop a mechanism that will raise alarms against any attempt to use media to vitiate public peace, sovereignty and integrity of the country.</span><br />