<span style="color: #222222;">In the Union Territory of Jammu and Kashmir, a meeting of Handicrafts and Handloom department and Jammu Kashmir Industries held on Tuesday  to get a first hand feedback about the functioning of the departments. AIR Jammu Correspondent reports that the Advisor to LG, Baseer Ahmad Khan  directed the officers to strengthen the base level of the department and take measures for uplifting the economic conditions of the artisans. He said that endeavour of the department should be to make adequate steps for helping artisans in increasing their production and showcasing their products. He also directed the officers to explore possibilities for virtual opportunities for the artisans for showcasing their products in view of the pandemic and asked to seek possibilities for convergence with National Rural Livelihood Mission for providing the artisans an immediate platform and chalk out strategies and give a fillip to the economic conditions of the artisans and look for avenues which liberates them from economic distress. Emphasising on the need for redressal of the grievances, the Advisor directed the district officers to resolve the issues at district level and pendency of the grievances should be brought down to zero. To increase the marketing of the handicraft and handloom products, the Advisor directed the officers to increase the frequency of the fairs and identify locations along Srinagar-Jammu highway for marketing of the products.</span>