Jammu and Kashmir Tourism Department has launched a massive publicity campaign at the ongoing South Asian Trade and Travel Exchange Expo (SATTE), 2020, to showcase diverse tourism attractions of the twin regions. The three-day expo, sponsored by J&K Tourism Department and supported by Ministry of Tourism, Government of India, has been organized in New Delhi from yesterday. The 27th Edition of SATTE has witnessed participation of over 1,000 delegates from over 50 countries and 28 Indian states. Aimed at building new business partnerships, SATTE is an important avenue for the promotion of tourism. Tourism Director from Jammu Deepika Sharma attended the expo and also participated in the panel discussion on the theme Adventure Tourism: Unlocking New Avenues. <br />''<span style="color: #000000;"><br />''Speaking on the occasion, Ms Sharma said that J&K encompasses two distinct regions-Jammu and Kashmir with their distinct identities. Incredibly diverse beauty that's tough to match, it's a dream destination for many. Despite volatile situation there, J&K continues to enjoy the distinction of being one of the most sought after holiday locales for nature and adventure lovers.</span><br />