The cash-rich Indian Premier League, IPL, will have a new title sponsor in its next edition after PepsiCo expressed its interest to terminate the association with the BCCI.The beverage giant is keen to walk out on the five-year title contract, due to expire in 2017, because of the cash-rich league bringing "disrepute" to the game. However, BCCI sources claimed that Pepsi wants to end the deal due to its dipping foreign interests.PTI quoting sources said the BCCI is in talks with all those interested in bagging the rights and get it transferred from Pepsi.PepsiCo, however, could not be reached for its comment regarding their title rights with the cash-rich league.Meanwhile, Indian Premier League Chairman Rajeev Shukla told PTI that the Pepsi deal is "not a big issue" and the Board is in talks with other sponsors as well to settle the issue "amicably".The BCCI will take up the matter during its Working Committee meeting in Mumbai on October 18.
News On AIR | October 9, 2015 11:55 AM
IPL to have a new title sponsor in its next edition after PepsiCo expressed its interest to terminate association with BCCI