In Punjab, a four day Indo-Pak Trade Fair IPEX-12 commenced at Ludhiana yesterday. Organised by PHD Chamber of Commerce it is the seventh such trade fair to boost trade and industry in the region besides providing a platform to showcase Indian goods at the international level. The response of entrepreneurs from Pakistan for IPEX-12 is overwhelming. Delegation from four Chambers of Pakistan namely Gujranwala Chamber of Commerce and Industry, Karachi Chamber of Commerce and Industry, Rawalpindi Chamber of Commerce and Industry and Federation of Pakistan Chambers of Commerce and Industry have reached to participate in the expo as well as for Business to Business interactive sessions.Participants are of the view that this Expo will definitely help in promoting the two-way trade and people to people contact which shall be beneficial in times to come.