CMO Asia Awards, 2011, in Singapore has honoured India Institute of Management, Shillong, for its Innovation in Building Academic and Industry Interface and the Innovation Leadership. The CMO Asia Awards are the first of its kind recognising business schools, professors from the greatest B-Schools of Asia, corporate organisations, chief marketing officers, and HR professionals, who have shown leadership in their respective fields. The CMO Awards have the CMO Council as its strategic partner, the Wall Street Journal as the official business newspaper and Bloomberg UTV as the official news channel.